Phocuswright WiT Middle East is a joint event from Northstar Travel Group’s two leading travel tech platforms.
The co-branded one-day conference will blend the best of Phocuswright intelligence with WiT market insights in digital travel to focus on technology, innovation distribution and marketing trends in the Middle East.
Phocuswright WiT Middle East, supported by Accor, marks the return of WiT Middle East, the first of which took place in 2014. The last WiT Middle East was in 2019.
At Phocuswright WiT Middle East 2024, “You, Me & The Machine” will meet “The Human Revolution”, The program will be heavy on the new step change in tech that’s sweeping travel globally – from generative AI to content fragmentation to social commerce – and how humans working in travel need to harness these tools for the greater good of travel.
