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First American Customer for Thynk, Waterville Valley Resort

New Hampshire, 12 May 2023:  Waterville Valley Resort has selected Thynk.Cloud to help them elevate their historical brand experience, automate and simplify the work of their employees and deliver continued innovation by embracing true business agility.

Waterville Valley Resort's team with Thynk, outside in the snow
Waterville Valley Resort's team with Thynk's product team

Waterville Valley Ski Resort, an independent resort nestled in the white mountains of New Hampshire, was established 57 years ago as one of the first resorts with a self-contained village designed as a four-season resort.  This resort has continued to thrive as an early adopter of new technology by bringing innovation from all over the world to North America.  Their 10-year development plan set in 2020 is just one of the ways they are committed to innovation and growth all focused on the guest experience and family vacation experience

Waterville Valley Resort adds new innovations to become an agile industry leader

In December 2022, they installed a United States first with the fastest chairlift in New Hampshire, built by MND Group based in France, demonstrating Waterville’s investment to be first and a true leader in moving the industry forward.

“We are excited to roll Thynk out to our first customer in the U.S. and help them create a seamless experience for their customers and achieve great efficiencies across their team,” said Thynk CXO Melissa Jurkoic. “Having visibility into customer data, consolidated communication and streamlined operations is something that every hospitality team needs in their arsenal to deliver the highest customer service and to remain competitive.”

“It was a long journey reviewing potential solutions and trying to find one that would align with our goals.”, said Abby Guinan, Director of Sales & Leasing, Waterville Valley. “I knew we made the right decision from the start with Thynk, everything from the task-oriented onboarding process to the support from the team has been incredible and far less overwhelming than expected with a new system rollout. I have no doubt that Thynk is exactly what we need to succeed and grow!”

Thynk.Cloud helps the hospitality industry build stronger digital relationships with their customers, increase their focus on margins, optimize their cost of sales and operations, and uncover new sources of business.

“We’re only 3 years into our 10-year plan and we have made huge advancements and continued investments in transitioning to the next level. For us, it’s all about the next customer and developing a great progression scenario for them to grow as individuals. We’re known as New Hampshire’s family resort and we are always looking for ways to elevate the customer experience.”, Tim Smith President & General Manager, Waterville Valley. “We know that the right technology can enable us to reach those goals here at Waterville Valley Resort. Thynk’s hospitality sales & operations system represents the best technology in the market today and we are pleased to solidify our partnership with Thynk.Cloud.”

Melissa Jurkoic, CXO at Thynk.Cloud added, “We are delighted to announce this first win in the US, which represents further evidence of the opportunity for us to grow outside of EMEA.” 

About Waterville Valley Resort

Waterville Valley is New Hampshire’s Family Resort, offering a vast array of year-round family activities and events. Located in New Hampshire’s White Mountains, Waterville Valley is an independent resort offering world-class skiing and snowboarding across two mountain peaks, with 265 acres of alpine skiing terrain, premier ski & snowboard schools, and unique guest amenities such as childcare and parking lot ski trails. Enjoy our unique mountain culture at slope-side family-friendly après-ski, kid-approved terrain parks, or annual community events; or explore the White Mountains via alpine skiing, cross-country skiing, snowshoeing, fat biking, hiking, or mountain biking. For more information, please visit waterville.com.

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