Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization

Thynk, the leading Hospitality Commercial Platform powered by Salesforce®, announced today that Sonesta International Hotels Corporation, one of the fastest-growing hotel companies globally, with over 100,000 guest rooms across nine countries, has selected Thynk to modernize and elevate its Global Sales Organization (GSO).

By leveraging Thynk’s cutting-edge sales automation solutions, Sonesta will empower Global Sales Professionals to deliver enhanced performance, personalized customer interactions, and more efficient operations.

Sonesta’s partnership with Thynk marks a significant step toward optimizing their sales processes. Through automation of repetitive manual tasks, Thynk’s platform enables Sonesta’s sales professionals to focus more time and attention on meaningful interactions with customers, enhancing relationships and driving greater satisfaction.

The Thynk platform provides Sonesta with access to clean, customer-centric data and structured account plans, fostering deeper and more personalized customer relationships. Customized specifically to match Sonesta’s unique standard operating procedures, the platform seamlessly integrates into the existing workflows of Sonesta's GSO.

Furthermore, the flexibility of Thynk’s solution ensures it can readily adapt to Sonesta’s evolving go-to-market strategies, supporting continuous innovation and growth opportunities.

“We partner with Thynk to support our GSO with a modern sales platform to drive performance,” said Garine Ferejian-Mayo, Chief Commercial Officer, Sonesta International Hotels Corporation. 

“Sales automation frees up the time of our teams from repetitive manual tasks, so they can focus on the human touch. Clean customer-centric data, including account plans, drives personalized customer relationships. The solution is easy to configure and thorough; it has been customized to match our standard operating procedures. It is flexible and will evolve with our go-to-market. Thynk's open API and ease of integration with our other vendors in our ecosystem give us flexibility, which is critical in today's competitive environment.”

Garine Ferejian-Mayo

CCO, Sonnesta International Hotels Corporation.

Thynk’s commitment to seamless and efficient onboarding has ensured a smooth transformation experience for Sonesta, setting the stage for immediate impact and sustained long-term success.

“We are thrilled to welcome Sonesta International Hotels Corporation as a valued customer and partner. Sonesta’s vision aligns perfectly with Thynk’s mission to revolutionize hospitality sales through innovative technology. We look forward to supporting Sonesta’s ambitious growth plans and helping their sales teams achieve unprecedented performance.”

Pascal Petit

Co-founder & CEO at Thynk

About Sonesta International Hotels Corporation

Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select Hotels; Sonesta Essential Hotels, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com

About Thynk

Thynk, powered by Salesforce®, is a leading hospitality commercial platform designed to optimize sales, operations, and profitability for hotels worldwide. By streamlining processes and leveraging intelligent data, Thynk enables hotel sales teams to focus on meaningful customer interactions and drive sustained growth. For more information, visit thynk.cloud.