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Case Study

How Maritim is Revolutionizing Hospitality with Innovative Technology

Maritim Hotel building

Pioneering Change in the Hospitality Industry

The hospitality sector constantly seeks innovative solutions to enhance operational efficiency and customer experience. Maritim Hotels, a prestigious family-owned German hotel brand, has embarked on a transformative journey with Thynk.Cloud to revolutionize its operational dynamics. Roland Elter, the brand's Managing Director and Chief Commercial Officer, delves into the reasons behind choosing Thynk.

 

Identifying the Challenge: The Quest for Integration

Maritim's primary challenge was the integration of meeting and event procedures into a unified platform. Elter explains, “We were thinking for a long time about how can we organize our meeting and event procedures into one central point.” The market, however, fell short of offering a comprehensive solution. This gap led Maritim on a quest for a partner who could provide an all-encompassing package.

“We want to be flexible, dynamic, and fast while we continue being exceptional in the German conference market, offering customers a unique experience from inquiry to execution, and providing our employees with a future-proof software solution that strengthens our employer brand."

Roland Elter Headshot

Roland Elter

Managing Director & CCO at Maritim

 

Thynk: Beacon of Innovation in Hospitality Technology

The entrance of Thynk onto the scene marked a turning point for Maritim. Elter’s anticipation was clear: "We were waiting for Thynk for quite a long time." Thynk stood out as the only technology provider capable of fulfilling Maritim’s extensive wishlist. Elter’s first impression of Thynk Cloud's demo was nothing short of revelatory, “On the spot, we loved it. That was the beginning.”

“I have not seen anyone out there providing what Thynk is going to give us at the moment, The idea is fresh, the idea is great and the idea helps us to organize ourselves.” 

Roland Elter Headshot

Roland Elter

Managing Director & CCO at Maritim

 

Expected Outcomes: A Vision of Enhanced Efficiency and Data Mastery

Maritim anticipates several key benefits from this partnership:

  • Data-Driven Decision Making: Elter stresses the importance of consolidated data, “The Cloud solution of Thynk is one of our things where we are better able to understand how trends in the markets develop.”
  • Operational Excellence and Efficiency: The collaboration aims to streamline Maritim’s back-office operations, leading to significant time savings and operational effectiveness.
  • Boosting Conversion Ratios and Strategic Positioning: A notable expected outcome is the improvement of conversion ratios. “We need to increase the conversion ratio, and we hope to get there as we are better in organizing our sales and marketing approach,” Elter explains.
  • Adapting to Market Dynamics: The partnership will enable Maritim to respond swiftly to market changes, thus maintaining a competitive edge. “we are now looking forward to the future and predicting trends, not just taking historical data,” Elter adds.

 

The Journey Ahead: Embracing a Data-Driven Future

As Maritim integrates Thynk into its operations, Elter envisions a future where data-driven insights reign supreme in enhancing guest experience and operational efficiency. He foresees a dynamic, flexible approach to adapting to market trends and guest needs, powered by Thynk's innovative technology.

 

Setting a New Standard in Hospitality

Maritim Hotels' partnership with Thynk.Cloud represents a significant leap towards data-driven, efficient hotel management. As Elter poignantly summarizes, “The Cloud solution means that we are always on the cusp of state-of-the-art technology development.” This case study underscores the importance of technological synergy between a hotel's vision and the capabilities of its tech partners, setting a new benchmark in the hospitality industry.

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