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Case Study

Centralizing and Managing Sales Activities: How Ishraq Hospitality Partnered with Thynk to Improve the Guest Experience

Setting quality service standards for business and leisure travelers

Operating some of the most prestigious international hotel franchises in Dubai, Ishraq Hospitality is the asset management and hospitality division of the Dubai-based Mohamed and Obaid AlMulla Group. Established in 2007 and acquired by Mohamed and Obaid AlMulla Group in 2011, the division is renowned for setting consistent quality service standards in the hospitality industry. 

Ishraq Hospitality caters to leisure and business travelers in the mid-priced and high-end bandwidths. Its portfolio includes Holiday Inn Express (HIEX) hotels of the IHG group, as well as Crowne Plaza Deira, and Crowne Plaza Dubai Jumeirah. Ishraq Hospitality has an exciting line-up of hotels set to open, continuing to expand its footprint in the sector.

Streamline the customer journey 

As the asset owner and management company of 8 properties, Ishraq Hospitality was looking for a partner to track and report on sales activities across its properties. To appeal to its digital-savvy millennial customers, the company needed to centralize and organize their sales activities, enabling a better guest experience. For Ishraq Hospitality, that meant investing in new technology to streamline the guest journey across online channels with increased direct communication with customers. 

Exterior of the Holiday Inn Express at the Dubai Airport
Holiday Inn Express Dubai Airport - Ishraq Hospitality Property

Centralizing and managing sales activities 

With innovation at its core, Ishraq Hospitality sought out technology to improve sales productivity and efficiency. It was important to Ishraq Hospitality to find a solution that could be tailored according to its specific business needs with the ability to scale as the company manages additional properties in the future. Despite being a Salesforce customer, Ishraq Hospitality could not find third-party consultants with hospitality industry implementation experience to help them customize their existing CRM. The company selected Thynk’s cloud solution because of their deep expertise in hospitality and their ability to customize features and workflows. Ultimately, Thynk’s knowledge of the industry and their ability to provide pre and post sales support won them over. Thynk allows Ishraq Hospitality to centralize and manage sales activities across their growing list of properties, providing robust reporting and tracking incomparable to what they had before implementation. 

Adapting to the future of hospitality

By adopting Thynk, Ishraq Hospitality improved communication among teams and enhanced the efficiency of day-to-day work. Always desiring to innovate and improve, Thynk allows the company to measure and track success, helping them to adapt to the hospitality industry’s ever-changing needs. With 15 new properties to manage on the horizon, Ishraq Hospitality’s Thynk solution is positioned to scale with new growth.

Large hotel bedroom
Room at the Crowne Plaza Dubai in Deira - Ishraq Hospitality Property

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