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Brussels, 16 June 2025 – Thynk, the leading hospitality commercial platform powered by Salesforce, today announced the appointment of Fred Lazzerini as Board Advisor, Event Venues.
Lazzerini brings more than 20 years of experience in the event and venue management industry, across both venue operations and venue management software, including with GL Events, one of the world’s largest venue and exhibition groups, and nearly two decades delivering event tech solutions to venues globally. His appointment reinforces Thynk’s fast-growing footprint in the event venues segment and signals continued investment in purpose-built capabilities for large, complex venues.
Proven momentum in the Event Venues market
Thynk’s strength to date has been rooted in enterprise-level solutions for the hospitality and event industries, enabling sales and operations for hotel groups and resorts worldwide. Thynk powers renowned venues such as World Trade Centre Rotterdam by Postillion in the Netherlands and Maritim’s German conference hotels and convention facilities, helping them centralise sales, optimise space, and accelerate event delivery.
The platform’s venue-specific solution unifies inquiry handling, dynamic space management, and end-to-end event execution within a single Salesforce cloud, giving commercial teams real-time visibility and AI-driven recommendations to drive revenue.
“Thynk has been winning the confidence of leading venues managing convention and exhibition space across Europe and beyond,” said Pascal Petit, CEO & Co-Founder of Thynk. “Fred’s dual perspective as a venue operator and technology provider, combined with deep operational know-how and long-standing engagement with the venue industry will help us scale that success globally and keep pushing the boundaries of what our platform delivers for event venues.”
Fred Lazzerini added “I have been genuinely impressed by Thynk’s achievements and its ability to unlock value for complex venues. Having worked as a venue manager, an event organiser and a technology provider, I know how much goes into securing and delivering world-class events. I’m excited to help even more venues harness modern technology to succeed.”
Innovation that gives venues a competitive edge
Thynk’s rapid innovation and unique value proposition have garnered industry attention. The company offers an all-in-one commercial and operational platform for events, from the initial inquiry and sales proposal through to on-site execution and post-event analytics, and many crucial differentiators to help venues deliver amazing experiences:
- Reliability & flexibility: Built on Salesforce’s robust cloud CRM, Thynk delivers enterprise-grade reliability with the flexibility of a modern, open platform. For event venue teams, this means having every tool in one place: a unified booking calendar to manage complex, shareable spaces across multiple venues, CRM-driven client management, automated workflows, and real-time data insights to drive profitable decisions.
- Award-winning technology: Thynk was ranked a Top-3 provider worldwide for both Group Sales and Event Management Software in the 2024 and 2025 Hotel Tech Awards, a testament to the next-generation platform’s rapid growth and impact on sales and operations across the industry.
- AI-assisted sales: Through Salesforce’s Agentforce Partner Network, Thynk’s Hospitality AI Sales Agent surfaces the right data and draft responses instantly, shortening RFP and proposal turnaround times.
- Ecosystem integrations: Strategic partnerships with Cvent and other best-of-breed providers let venue teams ingest leads, generate interactive diagrams, and issue branded proposals - without duplicate data entry.
About Thynk
Thynk.Cloud is the next-generation hospitality commercial platform that centralizes B2B, group, meetings, and event operations on one open, Salesforce-native system. Hotels, resorts, and major event venues rely on Thynk to streamline workflows, harness data, and grow revenue. Visit thynk.cloud to learn more or request a demo.
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