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Thynk Analytics

Driving Strategic Success Through Data

We believe that data is your most valuable asset. Thynk provides actionable insights, enabling informed strategic decisions while enhancing personalization and process optimization. If needed, our platform integrates data from multiple systems.

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Make your data work for you

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Centralized data

Consolidate valuable data across properties and sources including PMS and POS into a single central system.

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Account harmonization

Bring together customers and guest profiles with consolidated booking and production data.

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Dynamic insights

Facilitate swift, informed, and proactive decision-making with comprehensive reporting, intuitive dashboards, and alerts.

Elevate your commercial strategy

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Account production and performance

Manage everything directly from your CRM without switching between different tools and spreadsheets.

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Clear sales & ROI tracking

Measure sales manager productivity and sales program ROI with clear, interactive dashboards.

Forecast

Demand & Forecasting Insights

Leverage demand calendars for strategic planning and make data-driven decisions.

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Maximize operational efficiency

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Revenue & space optimization

Optimize revenue and space usage with real-time snapshots of performance.

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Group & event management

Agility and flexibility across properties and spaces.

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Operational insights

Out-of-the-box reports to boost operational efficiency. 

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Stay ahead with real-time business insights

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Performance & forecasting

Access daily analytics and real-time snapshots to monitor performance and manage forecast vs. budget results.

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Global overview

Gain a high-level view of operations across markets through interactive dashboards.

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Booking & guest insights

Track booking pace and trends to analyze guest behaviors in real-time.

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See Thynk in action

Frequently asked questions about Thynk's Analytics

What does Thynk’s Analytics module enable?

It transforms your data into actionable insights by centralizing information from PMS, POS, and sales modules into intuitive dashboards and alerts—helping you make smarter strategic decisions.

Can I view consolidated data across multiple systems and properties?

Yes. Analytics harmonizes all your guest, booking, and performance data into one central view—eliminating silos and boosting visibility across your portfolio.

What kind of insights are available?

You get based of live data, dynamic dashboards, KPI tracking, sales manager productivity, ROI analysis, and performance alerts—so you're always informed and can act proactively. 

How does Analytics support better decision-making?

By delivering real-time reporting and visualizations directly within your CRM workflow, Analytics helps you spot trends, compare performance, and measure results all in one place.

Can this help track account and program performance?

Absolutely. Whether you're evaluating account production, sales funnel health, or ROI of campaigns, Analytics gives you the data clarity you need to optimize performance.

Do I need a data analyst to use Thynk’s Analytics?

Not at all. The dashboards are user-friendly and built for hotel and venue teams. You don’t need technical skills to access insights, run reports, or track performance in real time.

How does Thynk’s Analytics help with forecasting and budgeting?

With access to real-time trends, pickup pace, and historical performance, Thynk helps commercial leaders and revenue teams make more accurate forecasts and informed budget decisions.

Can Analytics track performance by sales rep or team?

Yes. You can monitor individual and team activity, pipeline health, and conversion rates to support coaching, goal tracking, and performance reviews.

How is Thynk’s Analytics different from PMS or static Excel reports?

Unlike static PMS exports or disconnected spreadsheets, Thynk offers real-time, multi-source dashboards that update automatically. It connects sales, operations, and financial data—giving you a complete, live picture of your business.

How long does it take to implement Thynk’s solution?

Implementation timelines vary based on your property or group’s needs, but our team works closely with you to configure and launch your CRM quickly and smoothly. You’re never left on your own — we guide you from onboarding to go-live and beyond.

What kind of support and training do you provide?

We offer hands-on onboarding, responsive support, and role-based training through our online university. Whether it’s your first time using a CRM or you're rolling it out across teams, we’re with you every step of the way.

Is Thynk’s solution powered by Salesforce?

Yes. Thynk is built on Salesforce Lightning, the latest and most advanced version of the platform. This gives you the power, scalability, and security of Salesforce — combined with hospitality-specific features designed just for your business.